Vapour Beauty: Visual Overhaul
In 2019, Vapour Organic Beauty undertook a comprehensive brand relaunch. Acting as a central brand storyteller and multidisciplinary designer, I spent three years translating their new identity across a massive digital and physical ecosystem, ensuring cohesive visual representation from e-commerce architecture to daily multimedia marketing.
Executing the Vision
Building a daily visual narrative for a conscious, values-driven brand
Bringing a massive rebrand and ethos to life requires a coordinated, multi-channel rollout. At Vapour, I was one half of a highly collaborative two-person design team. We pooled our distinct strengths to manage the full scope of the launch. Leveraging that partnership, I focused on translating the new visual identity into a dynamic digital and multimedia ecosystem. By spearheading the web implementation, video production, and educational campaigns, I ensured the brand's ethical narrative—rooted in a genuine commitment to a lighter footprint and inclusion—remained consistent, accessible, and engaging wherever people interacted with the brand.
Web Design & UI Architecture
The relaunch demanded a seamless transition of the new brand identity into a mobile-responsive UI. This process involved wireframing and designing the complete Shopify e-commerce experience, collaborating directly with developers to ensure flawless technical implementation.
Video Production & Motion Design
Expanding the brand's visual language into motion required end-to-end oversight of video post-production. This encompassed scripting, storyboarding, and editing long-form YouTube tutorials, seamlessly integrating custom motion graphics directly into the final footage.
High-Volume Digital Campaigns
High-level marketing strategies were transformed into hundreds of cohesive email campaigns and daily social media assets. Pairing strong visual design with clear product messaging generated engaging digital content that educated audiences and consistently converted followers into active customers.
Illustration
Incorporating a hand-crafted, artful, stylish feel required a continuous pipeline of custom traditional illustrations. I built foundational asset libraries while consistently generating bespoke artwork for new daily campaigns as needed, adding a distinct, narrative-driven layer to the company's visual identity.
Strategic Brand Collateral
Bridging the consumer-facing rebrand with corporate needs required translating our new aesthetic into rigorous professional communications. Our creative team designed high-level presentation decks, retail guides, and internal materials tailored specifically to align wholesale partners and investors.
Motion & Animation
I expanded the brand's digital presence by bringing product stories to life through movement. Utilizing both traditional animation and custom motion graphics, I created dynamic assets that helped the company communicate its ethical ethos and stand out in a saturated digital landscape
Team-Driven Design
& Cross-Departmental Support
Sustaining high-volume creative output requires a robust operational foundation and a deep reliance on your team. Operating as a highly collaborative design duo, we leaned into our complementary strengths—proving that a team is always stronger when it openly supports each other’s individual gaps. Together, we made it a priority to anticipate the upcoming needs of our marketing, sales, and administrative teams before they were even spoken. By co-managing a company-wide file management system and establishing remote workflows, we built intuitive asset libraries that empowered the entire company to deploy assets while maintaining strict design integrity.
Web Design & UI Architecture
From Wireframes
to Launch
Translating a luxury aesthetic into functional UI served as the core focus for the brand's e-commerce overhaul. The challenge lay in structuring an extensive product catalog into an elevated, visually distinct web experience that prioritized both high-end design and intuitive navigation.
Executing this build required macro-level structural thinking paired with continuous iteration to accommodate new functional requests. Navigating these technical pivots through a close partnership with a web developer guaranteed the final product perfectly mirrored the initial luxury design.